What to charge, by trade
36 pricing guides, each built from a real proposal a client can adjust and accept on their phone. Every guide shows the lines, the example prices, and how to present them so the client says yes.
Starting points
- How much to charge for consultingFor consultants and advisors
- How much to charge for brand identityFor designers and studios
- How much to charge for websiteFor web designers and studios
- How much to charge for retainerFor freelancers and agencies on ongoing work
- How much to charge for photographyFor photographers
- How much to charge for software developmentFor developers and small software shops
Design
- How much to charge for logo designFor logo and brand designers
- How much to charge for interior designFor interior designers
- How much to charge for architectureFor architects
- How much to charge for graphic designFor graphic designers
- How much to charge for illustrationFor illustrators
Marketing
- How much to charge for SEOFor SEO consultants and agencies
- How much to charge for social media managementFor social media managers
- How much to charge for copywritingFor copywriters
- How much to charge for marketingFor marketing consultants and agencies
- How much to charge for podcast productionFor podcast producers
Photography and video
- How much to charge for video productionFor videographers and small studios
- How much to charge for wedding photographyFor wedding photographers
- How much to charge for real estate photographyFor property photographers
Business services
- How much to charge for bookkeepingFor bookkeepers and accountants
- How much to charge for coachingFor business coaches and consultants
- How much to charge for translationFor translators
- How much to charge for virtual assistantFor virtual assistants
- How much to charge for HR consultingFor HR consultants
- How much to charge for accountingFor accountants
Home and trades
- How much to charge for landscapingFor landscapers and garden designers
- How much to charge for cleaningFor cleaning companies
- How much to charge for renovationFor contractors and builders
Events and personal
- How much to charge for event planningFor event planners
- How much to charge for cateringFor caterers
- How much to charge for personal trainingFor personal trainers
- How much to charge for tutoringFor tutors
Web and software
- How much to charge for mobile appFor app developers and studios
- How much to charge for IT supportFor IT providers
- How much to charge for website maintenanceFor web developers and agencies
- How much to charge for ecommerceFor web designers and developers
Where the numbers come from
Each guide takes its lines and example prices from the matching proposal template. They are starting points in US dollars, not a survey; the point is the structure, which is the part most freelancers get wrong. Open any template in the editor and put your own prices in.