What should be optional in a graphic design proposal?

In this template: Extra social posts ($90.00 USD per post), Extra print sizes ($180.00 USD per piece), Short animation ($650.00 USD). Optional lines sit next to the base price with a switch, so clients choose them without a follow-up email.

How much to charge for graphic design

Updated September 19, 2026. Example prices in US dollars from the graphic design proposal template.

Short answer: Price graphic design as one fixed line (campaign design, core set at $3,200.00 USD) with a starting total of $3,200.00 USD, then 3 optional lines (extra social posts, extra print sizes, short animation) the client can switch on, and quantities the client sets within your limits. Set your own numbers; the structure is what gets accepted.

A worked example for graphic designers: the pricing lines from our graphic design proposal, what is fixed, what the client can switch on, and how to present it so the total gets accepted rather than negotiated.

The example pricing

Line	Example price	How it is sold
Campaign design, core setKey visual, poster, six social posts, web banner, window vinyl	$3,200.00 USD	Included
Extra social postsBeyond the six included	$90.00 USD per post	Optional, off by defaultClient picks 0 to 20
Extra print sizesFlyer, A-board or press ad from the same visual	$180.00 USD per piece	Optional, off by defaultClient picks 0 to 8
Short animationThe key visual animated for stories and screens, ten seconds	$650.00 USD	Optional, off by default

Starting total with the defaults on: $3,200.00 USD, before the client chooses among 3 optional lines, with 2 quantities the client sets within your limits. Example prices in US dollars; the template works in 16 currencies and every number is yours to change.

How to present it

Design is bought on trust, so the proposal has to show the work before it talks about money. Put the directions or a comparable project up front, then the price. A client who has already pictured the result argues less about the number.

Price the outcome, not the hours. "Three directions, one refined mark, every file" is a thing a client can want; "twelve hours" is a thing they can haggle over. Keep revisions explicit: two rounds included, a third by the round, priced.

Put the extras on the page as optional lines rather than in a follow-up email. Brand colours, business cards, an extra direction: when they sit next to the base price with a switch, a fair share of clients turn one on.

Questions people ask

How much should I charge for graphic design?: Price graphic design as one fixed line (campaign design, core set at $3,200.00 USD) with a starting total of $3,200.00 USD, then 3 optional lines (extra social posts, extra print sizes, short animation) the client can switch on, and quantities the client sets within your limits. Set your own numbers; the structure is what gets accepted.
What should be optional in a graphic design proposal?: In this template: Extra social posts ($90.00 USD per post), Extra print sizes ($180.00 USD per piece), Short animation ($650.00 USD). Optional lines sit next to the base price with a switch, so clients choose them without a follow-up email.
How do I present graphic design pricing so it gets accepted?: Design is bought on trust, so the proposal has to show the work before it talks about money. Put the directions or a comparable project up front, then the price. A client who has already pictured the result argues less about the number.

Why this structure gets accepted

One fixed line the client can say yes to. Campaign design, core set is priced as a whole, so the conversation is about the result, not the hours.
Options on the page, not in follow-up emails. Extra social posts, Extra print sizes, Short animation sit next to the base price with a switch. People choose what they can see.
The total moves as they choose. On a Quote and Sign page the client toggles lines and sets quantities, watches the total update, and signs with their name. What they chose becomes part of the signed record.

Put it in front of a client

Open this pricing as a real proposal, change the words and numbers, and send the link. Your client reads it on their phone, adjusts the options, and accepts with one tap. Both of you get the signed PDF.

Try it in the editor, no account See the graphic design proposal template