What should be optional in a social media management proposal?

In this template: Reels and short video ($150.00 USD per month), Community replies ($300.00 USD per month). Optional lines sit next to the base price with a switch, so clients choose them without a follow-up email.

How much to charge for social media management

Updated September 19, 2026. Example prices in US dollars from the social media management proposal template.

Short answer: Price social media management as one fixed line (social media management at $900.00 USD) with a starting total of $1,200.00 USD, then 2 optional lines (reels and short video, community replies) the client can switch on, and a quantity the client sets within your limits. Set your own numbers; the structure is what gets accepted.

A worked example for social media managers: the pricing lines from our social media management proposal, what is fixed, what the client can switch on, and how to present it so the total gets accepted rather than negotiated.

The example pricing

Line	Example price	How it is sold
Social media managementThree posts a week on two platforms, calendar, publishing, report	$900.00 USD per month	Included
Reels and short videoFilmed on site, edited and captioned	$150.00 USD per month	Optional, off by defaultClient picks 0 to 8
Community repliesComments and messages answered within a working day	$300.00 USD per month	Optional, on by default

Starting total with the defaults on: $1,200.00 USD, before the client chooses among 2 optional lines, with 1 quantity the client sets within your limits. Example prices in US dollars; the template works in 16 currencies and every number is yours to change.

How to present it

Marketing work is easiest to sell as a monthly retainer with a clear first month. Say what the first thirty days produce (an audit, a calendar, the first fixes) and what every month after that looks like, so the client is not paying for a promise.

Show the report. The single line that closes most retainers is the plain-English monthly summary the client can forward to whoever pays them. Name it, price it in, and describe what is in it.

Keep the add-ons countable: extra pages a month, reels by the number, replies handled. A client who can see the total move as they choose feels in control of the spend, and a retainer they set themselves is one they keep.

Questions people ask

How much should I charge for social media management?: Price social media management as one fixed line (social media management at $900.00 USD) with a starting total of $1,200.00 USD, then 2 optional lines (reels and short video, community replies) the client can switch on, and a quantity the client sets within your limits. Set your own numbers; the structure is what gets accepted.
What should be optional in a social media management proposal?: In this template: Reels and short video ($150.00 USD per month), Community replies ($300.00 USD per month). Optional lines sit next to the base price with a switch, so clients choose them without a follow-up email.
How do I present social media management pricing so it gets accepted?: Marketing work is easiest to sell as a monthly retainer with a clear first month. Say what the first thirty days produce (an audit, a calendar, the first fixes) and what every month after that looks like, so the client is not paying for a promise.

Why this structure gets accepted

One fixed line the client can say yes to. Social media management is priced as a whole, so the conversation is about the result, not the hours.
Options on the page, not in follow-up emails. Reels and short video, Community replies sit next to the base price with a switch. People choose what they can see.
The total moves as they choose. On a Quote and Sign page the client toggles lines and sets quantities, watches the total update, and signs with their name. What they chose becomes part of the signed record.

Put it in front of a client

Open this pricing as a real proposal, change the words and numbers, and send the link. Your client reads it on their phone, adjusts the options, and accepts with one tap. Both of you get the signed PDF.

Try it in the editor, no account See the social media management proposal template