What should be optional in a personal training proposal?

In this template: Nutrition plan ($180.00 USD), Partner sessions ($35.00 USD per session). Optional lines sit next to the base price with a switch, so clients choose them without a follow-up email.

Pricing guide for personal trainers

How much to charge for personal training

Updated October 23, 2026. Example prices in US dollars from the personal training template.

Example starting total$1,980.00 USD

Short answer: Price personal training as one fixed line (training sessions at $75.00 USD) with a starting total of $1,980.00 USD, then 2 optional lines (nutrition plan, partner sessions) the client can switch on, and quantities the client sets within your limits. Set your own numbers; the structure is what gets accepted.

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Below: the price lines from our personal training quote, what is fixed, what the client can switch on, and how to show it so the client accepts instead of haggling.

The example pricing

Line	Example price	How it is sold
Training sessionsFifty-five minutes each, over twelve weeks	$75.00 USD per session	IncludedClient picks 12 to 48
Nutrition planA plan built around what you already eat, reviewed monthly	$180.00 USD	Optional, on by default
Partner sessionsBring someone; added per shared session	$35.00 USD per session	Optional, off by defaultClient picks 1 to 48

Starting total with the defaults on: $1,980.00 USD, before the client chooses among 2 optional lines, with 2 quantities the client sets within your limits. Example prices in US dollars; the template works in 16 currencies and every number is yours to change.

How to present it

Personal services are chosen on feel. A warm opening paragraph and a clear list of what the day, the term or the month includes do more than a discount ever will.

Price the package, then the countable extras: guests, sessions, hours, dishes. A client who moves a quantity and sees the total settle has already decided.

Put the cancellation and rescheduling terms on the same page as the price, in plain words. Signed together, they are far easier to hold to later.

Questions people ask

How much should I charge for personal training?: Price personal training as one fixed line (training sessions at $75.00 USD) with a starting total of $1,980.00 USD, then 2 optional lines (nutrition plan, partner sessions) the client can switch on, and quantities the client sets within your limits. Set your own numbers; the structure is what gets accepted.
What should be optional in a personal training proposal?: In this template: Nutrition plan ($180.00 USD), Partner sessions ($35.00 USD per session). Optional lines sit next to the base price with a switch, so clients choose them without a follow-up email.
How do I present personal training pricing so it gets accepted?: Personal services are chosen on feel. A warm opening paragraph and a clear list of what the day, the term or the month includes do more than a discount ever will.

Why this structure gets accepted

One fixed line the client can say yes to. Training sessions is priced as a whole, so the conversation is about the result, not the hours.
Options on the page, not in follow-up emails. Nutrition plan, Partner sessions sit next to the base price with a switch. People choose what they can see.
The total moves as they choose. On a Quote and Sign page the client toggles lines and sets quantities, watches the total update, and signs with their name. What they chose becomes part of the signed record.

Put it in front of a client

Open this pricing as a real quote, change the words and numbers, and send the link. Your client reads it on a phone or laptop, picks the extras, and taps Accept. You both get the signed PDF.