What should be optional in a renovation proposal?

In this template: Stone worktop upgrade ($3,200.00 USD), Underfloor heating ($1,400.00 USD), Extra sockets ($90.00 USD per socket). Optional lines sit next to the base price with a switch, so clients choose them without a follow-up email.

How much to charge for renovation

Updated September 19, 2026. Example prices in US dollars from the renovation proposal template.

Short answer: Price renovation as one fixed line (kitchen renovation at $24,000.00 USD) with a starting total of $27,200.00 USD, then 3 optional lines (stone worktop upgrade, underfloor heating, extra sockets) the client can switch on, and a quantity the client sets within your limits. Set your own numbers; the structure is what gets accepted.

A worked example for contractors and builders: the pricing lines from our renovation proposal, what is fixed, what the client can switch on, and how to present it so the total gets accepted rather than negotiated.

The example pricing

Line	Example price	How it is sold
Kitchen renovationStrip-out to handover, labour and standard materials	$24,000.00 USD	Included
Stone worktop upgradeQuartz in place of laminate	$3,200.00 USD	Optional, on by default
Underfloor heatingElectric mat under the tiled floor	$1,400.00 USD	Optional, off by default
Extra socketsBeyond the eight included	$90.00 USD per socket	Optional, off by defaultClient picks 0 to 10

Starting total with the defaults on: $27,200.00 USD, before the client chooses among 3 optional lines, with 1 quantity the client sets within your limits. Example prices in US dollars; the template works in 16 currencies and every number is yours to change.

How to present it

Trades quotes are compared side by side, often on a phone, so the total has to be obvious and the scope written in words a homeowner uses. Materials, labour and what happens if the wall is not what you expected, each on its own line.

A fixed price for the defined job and optional lines for the things clients always ask about mid-way: the extra bed, the second coat, the seasonal visit. When they are on the page from the start, nobody feels upsold.

Deposit and payment stages belong in the proposal. A client who has accepted a page that says "40 percent to book, balance on completion" has agreed to it, and the signed record proves it.

Questions people ask

How much should I charge for renovation?: Price renovation as one fixed line (kitchen renovation at $24,000.00 USD) with a starting total of $27,200.00 USD, then 3 optional lines (stone worktop upgrade, underfloor heating, extra sockets) the client can switch on, and a quantity the client sets within your limits. Set your own numbers; the structure is what gets accepted.
What should be optional in a renovation proposal?: In this template: Stone worktop upgrade ($3,200.00 USD), Underfloor heating ($1,400.00 USD), Extra sockets ($90.00 USD per socket). Optional lines sit next to the base price with a switch, so clients choose them without a follow-up email.
How do I present renovation pricing so it gets accepted?: Trades quotes are compared side by side, often on a phone, so the total has to be obvious and the scope written in words a homeowner uses. Materials, labour and what happens if the wall is not what you expected, each on its own line.

Why this structure gets accepted

One fixed line the client can say yes to. Kitchen renovation is priced as a whole, so the conversation is about the result, not the hours.
Options on the page, not in follow-up emails. Stone worktop upgrade, Underfloor heating, Extra sockets sit next to the base price with a switch. People choose what they can see.
The total moves as they choose. On a Quote and Sign page the client toggles lines and sets quantities, watches the total update, and signs with their name. What they chose becomes part of the signed record.

Put it in front of a client

Open this pricing as a real proposal, change the words and numbers, and send the link. Your client reads it on their phone, adjusts the options, and accepts with one tap. Both of you get the signed PDF.

Try it in the editor, no account See the renovation proposal template