What should be optional in a real estate photography proposal?

In this template: Drone photos ($120.00 USD), Twilight shoot ($150.00 USD), Floor plan ($60.00 USD per floor), Video walkthrough ($200.00 USD). Optional lines sit next to the base price with a switch, so clients choose them without a follow-up email.

How much to charge for real estate photography

Updated September 19, 2026. Example prices in US dollars from the real estate photography proposal template.

Short answer: Price real estate photography as one fixed line (property shoot at $240.00 USD) with a starting total of $480.00 USD, then 4 optional lines (drone photos, twilight shoot, floor plan) the client can switch on, and a quantity the client sets within your limits. Set your own numbers; the structure is what gets accepted.

A worked example for property photographers: the pricing lines from our real estate photography proposal, what is fixed, what the client can switch on, and how to present it so the total gets accepted rather than negotiated.

The example pricing

Line	Example price	How it is sold
Property shootInterior and exterior, up to four bedrooms, edited by next morning	$240.00 USD	Included
Drone photosSix aerial photos of the property and its setting	$120.00 USD	Optional, on by default
Twilight shootA return visit at dusk for the exterior	$150.00 USD	Optional, off by default
Floor planMeasured and drawn, per floor	$60.00 USD per floor	Optional, on by defaultClient picks 0 to 5
Video walkthroughNinety seconds, edited with music	$200.00 USD	Optional, off by default

Starting total with the defaults on: $480.00 USD, before the client chooses among 4 optional lines, with 1 quantity the client sets within your limits. Example prices in US dollars; the template works in 16 currencies and every number is yours to change.

How to present it

Photography and video sell on the deliverable and the day. Say how many finished pictures or minutes, when they arrive, and how they arrive, and the price stops looking arbitrary.

Price the shoot as one line and everything else as options: extra edited images by the number, headshots per person, drone, twilight, a social cut. Clients rarely ask for extras by email; on the page, with a switch, they choose them.

Usage rights belong in the proposal, not in a later invoice. A short licence line next to the price protects you and avoids the awkward conversation when a client puts the work on a billboard.

Questions people ask

How much should I charge for real estate photography?: Price real estate photography as one fixed line (property shoot at $240.00 USD) with a starting total of $480.00 USD, then 4 optional lines (drone photos, twilight shoot, floor plan) the client can switch on, and a quantity the client sets within your limits. Set your own numbers; the structure is what gets accepted.
What should be optional in a real estate photography proposal?: In this template: Drone photos ($120.00 USD), Twilight shoot ($150.00 USD), Floor plan ($60.00 USD per floor), Video walkthrough ($200.00 USD). Optional lines sit next to the base price with a switch, so clients choose them without a follow-up email.
How do I present real estate photography pricing so it gets accepted?: Photography and video sell on the deliverable and the day. Say how many finished pictures or minutes, when they arrive, and how they arrive, and the price stops looking arbitrary.

Why this structure gets accepted

One fixed line the client can say yes to. Property shoot is priced as a whole, so the conversation is about the result, not the hours.
Options on the page, not in follow-up emails. Drone photos, Twilight shoot, Floor plan and more sit next to the base price with a switch. People choose what they can see.
The total moves as they choose. On a Quote and Sign page the client toggles lines and sets quantities, watches the total update, and signs with their name. What they chose becomes part of the signed record.

Put it in front of a client

Open this pricing as a real proposal, change the words and numbers, and send the link. Your client reads it on their phone, adjusts the options, and accepts with one tap. Both of you get the signed PDF.

Try it in the editor, no account See the real estate photography proposal template