What should be optional in a roofing proposal?

In this template: Decking replacement ($95.00 USD per sheet), Ridge vent upgrade ($650.00 USD), Skylight reflash ($450.00 USD per skylight), Eavestrough replacement ($18.00 USD per linear ft). Optional lines sit next to the base price with a switch, so clients choose them without a follow-up email.

Pricing guide for roofers

How much to charge for roofing

Updated October 23, 2026. Example prices in US dollars from the roofing template.

Example starting total$13,750.00 USD

Short answer: Price roofing as one fixed line (roof replacement at $550.00 USD) with a starting total of $13,750.00 USD, then 4 optional lines (decking replacement, ridge vent upgrade, skylight reflash) the client can switch on, and quantities the client sets within your limits. Set your own numbers; the structure is what gets accepted.

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Below: the price lines from our roofing quote, what is fixed, what the client can switch on, and how to show it so the client accepts instead of haggling.

The example pricing

Line	Example price	How it is sold
Roof replacementTear-off, underlayment, architectural shingles, flashing and clean-up	$550.00 USD per square	IncludedClient picks 5 to 80
Decking replacementPer 4 by 8 sheet, only where needed	$95.00 USD per sheet	Optional, off by defaultClient picks 1 to 40
Ridge vent upgradeContinuous ridge vent for better attic airflow	$650.00 USD	Optional, off by default
Skylight reflashNew flashing kit around an existing skylight	$450.00 USD per skylight	Optional, off by defaultClient picks 1 to 4
Eavestrough replacementSeamless aluminum gutters and downspouts	$18.00 USD per linear ft	Optional, off by defaultClient picks 20 to 300

Starting total with the defaults on: $13,750.00 USD, before the client chooses among 4 optional lines, with 4 quantities the client sets within your limits. Example prices in US dollars; the template works in 16 currencies and every number is yours to change.

How to present it

Trades quotes are compared side by side, often on a phone, so the total has to be obvious and the scope written in words a homeowner uses. Materials, labour and what happens if the wall is not what you expected, each on its own line.

A fixed price for the defined job and optional lines for the things clients always ask about mid-way: the extra bed, the second coat, the seasonal visit. When they are on the page from the start, nobody feels upsold.

Deposit and payment stages belong in the proposal. A client who has accepted a page that says "40 percent to book, balance on completion" has agreed to it, and the signed record proves it.

Questions people ask

How much should I charge for roofing?: Price roofing as one fixed line (roof replacement at $550.00 USD) with a starting total of $13,750.00 USD, then 4 optional lines (decking replacement, ridge vent upgrade, skylight reflash) the client can switch on, and quantities the client sets within your limits. Set your own numbers; the structure is what gets accepted.
What should be optional in a roofing proposal?: In this template: Decking replacement ($95.00 USD per sheet), Ridge vent upgrade ($650.00 USD), Skylight reflash ($450.00 USD per skylight), Eavestrough replacement ($18.00 USD per linear ft). Optional lines sit next to the base price with a switch, so clients choose them without a follow-up email.
How do I present roofing pricing so it gets accepted?: Trades quotes are compared side by side, often on a phone, so the total has to be obvious and the scope written in words a homeowner uses. Materials, labour and what happens if the wall is not what you expected, each on its own line.

Why this structure gets accepted

One fixed line the client can say yes to. Roof replacement is priced as a whole, so the conversation is about the result, not the hours.
Options on the page, not in follow-up emails. Decking replacement, Ridge vent upgrade, Skylight reflash and more sit next to the base price with a switch. People choose what they can see.
The total moves as they choose. On a Quote and Sign page the client toggles lines and sets quantities, watches the total update, and signs with their name. What they chose becomes part of the signed record.

Put it in front of a client

Open this pricing as a real quote, change the words and numbers, and send the link. Your client reads it on a phone or laptop, picks the extras, and taps Accept. You both get the signed PDF.

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