What should be optional in a mobile app proposal?

In this template: Push notifications ($1,800.00 USD), In-app payments ($3,200.00 USD), Support plan ($600.00 USD per month). Optional lines sit next to the base price with a switch, so clients choose them without a follow-up email.

Pricing guide for app developers and studios

How much to charge for a mobile app

Updated October 23, 2026. Example prices in US dollars from the mobile app template.

Example starting total$38,400.00 USD

Short answer: Price mobile app as one fixed line (app, version one at $36,000.00 USD) with a starting total of $38,400.00 USD, then 3 optional lines (push notifications, in-app payments, support plan) the client can switch on. Set your own numbers; the structure is what gets accepted.

Use this template, no signup See the template

Free plan · No credit card · No account until you send

Below: the price lines from our mobile app quote, what is fixed, what the client can switch on, and how to show it so the client accepts instead of haggling.

The example pricing

Line	Example price	How it is sold
App, version oneDesign, three build phases, both stores	$36,000.00 USD	Included
Push notificationsSet up, with a simple send tool for you	$1,800.00 USD	Optional, on by default
In-app paymentsSubscriptions through the stores' billing	$3,200.00 USD	Optional, off by default
Support planUpdates for new OS versions, bug fixes, one small change a month	$600.00 USD per month	Optional, on by default

Starting total with the defaults on: $38,400.00 USD, before the client chooses among 3 optional lines. Example prices in US dollars; the template works in 16 currencies and every number is yours to change.

How to present it

Software and web work needs a scope the client can read in one sitting: what is included, what happens when it changes, and what they get at each milestone. The proposal doubles as the agreement, so write the change rule into it.

Fixed price for the defined build, then a care plan or support line as a recurring option. The build wins the project; the care plan is where the year's revenue is, and a switch on the proposal is the cheapest way to sell it.

Let the client count the extras: pages, products loaded, integrations, seats. A quantity they set within limits you chose replaces three rounds of "can you also" emails.

Questions people ask

How much should I charge for a mobile app?: Price mobile app as one fixed line (app, version one at $36,000.00 USD) with a starting total of $38,400.00 USD, then 3 optional lines (push notifications, in-app payments, support plan) the client can switch on. Set your own numbers; the structure is what gets accepted.
What should be optional in a mobile app proposal?: In this template: Push notifications ($1,800.00 USD), In-app payments ($3,200.00 USD), Support plan ($600.00 USD per month). Optional lines sit next to the base price with a switch, so clients choose them without a follow-up email.
How do I present mobile app pricing so it gets accepted?: Software and web work needs a scope the client can read in one sitting: what is included, what happens when it changes, and what they get at each milestone. The proposal doubles as the agreement, so write the change rule into it.

Why this structure gets accepted

One fixed line the client can say yes to. App, version one is priced as a whole, so the conversation is about the result, not the hours.
Options on the page, not in follow-up emails. Push notifications, In-app payments, Support plan sit next to the base price with a switch. People choose what they can see.
The total moves as they choose. On a Quote and Sign page the client toggles lines and sets quantities, watches the total update, and signs with their name. What they chose becomes part of the signed record.

Put it in front of a client

Open this pricing as a real quote, change the words and numbers, and send the link. Your client reads it on a phone or laptop, picks the extras, and taps Accept. You both get the signed PDF.