What should be optional in a coaching proposal?

In this template: Team session ($1,200.00 USD), Monthly follow-up ($350.00 USD per month). Optional lines sit next to the base price with a switch, so clients choose them without a follow-up email.

How much to charge for coaching

Updated September 19, 2026. Example prices in US dollars from the coaching proposal template.

Short answer: Price coaching as one fixed line (twelve-week coaching programme at $3,600.00 USD) with a starting total of $3,600.00 USD, then 2 optional lines (team session, monthly follow-up) the client can switch on. Set your own numbers; the structure is what gets accepted.

A worked example for business coaches and consultants: the pricing lines from our coaching proposal, what is fixed, what the client can switch on, and how to present it so the total gets accepted rather than negotiated.

The example pricing

Line	Example price	How it is sold
Twelve-week coaching programmeTwelve weekly calls, the plan, messages between calls	$3,600.00 USD	Included
Team sessionA half-day workshop with your team on the plan	$1,200.00 USD	Optional, off by default
Monthly follow-upOne call a month after the programme ends	$350.00 USD per month	Optional, off by default

Starting total with the defaults on: $3,600.00 USD, before the client chooses among 2 optional lines. Example prices in US dollars; the template works in 16 currencies and every number is yours to change.

How to present it

Advisory and back-office work is bought for peace of mind, so the proposal should read like a plan: what you look at first, what the client receives, and how often. A monthly or yearly figure with a named deliverable beats an hourly rate.

Fix the recurring core and make the rest optional: director returns by the number, extra hours, a training day. The core is easy to say yes to; the options let the client size the engagement without a second call.

Say what you need from the client and by when. Missing receipts and late answers are where these engagements go wrong, and a proposal that says so is a proposal that gets respected.

Questions people ask

How much should I charge for coaching?: Price coaching as one fixed line (twelve-week coaching programme at $3,600.00 USD) with a starting total of $3,600.00 USD, then 2 optional lines (team session, monthly follow-up) the client can switch on. Set your own numbers; the structure is what gets accepted.
What should be optional in a coaching proposal?: In this template: Team session ($1,200.00 USD), Monthly follow-up ($350.00 USD per month). Optional lines sit next to the base price with a switch, so clients choose them without a follow-up email.
How do I present coaching pricing so it gets accepted?: Advisory and back-office work is bought for peace of mind, so the proposal should read like a plan: what you look at first, what the client receives, and how often. A monthly or yearly figure with a named deliverable beats an hourly rate.

Why this structure gets accepted

One fixed line the client can say yes to. Twelve-week coaching programme is priced as a whole, so the conversation is about the result, not the hours.
Options on the page, not in follow-up emails. Team session, Monthly follow-up sit next to the base price with a switch. People choose what they can see.
The total moves as they choose. On a Quote and Sign page the client toggles lines and sets quantities, watches the total update, and signs with their name. What they chose becomes part of the signed record.

Put it in front of a client

Open this pricing as a real proposal, change the words and numbers, and send the link. Your client reads it on their phone, adjusts the options, and accepts with one tap. Both of you get the signed PDF.

Try it in the editor, no account See the coaching proposal template